Who we are
On the back of a heartfelt mission to support older Australians, their families, and carers as they navigate the complexities of Aged Care, the first Aged Care Guide was published in 1999.
Today, the Aged Care Guide remains dedicated to empowering older Australians by simplifying the complexities of aged care, providing trusted information and support for confident, informed care decisions.
How we support
Backed by Australia’s largest provider directory, 16 print publications and easily accessible digital channels, the Aged Care Guide is able to reach consumers who need information the most - in hospitals, in care, in homes - right at the moment they need it.
By recognising the diverse needs of older Australians, we ensure our guides are accessible by offering both print and digital alternatives, so individuals can choose the channel of communication that best suits their preference and cognitive abilities.
The Aged Care Guide supports the end user by providing key considerations when planning future accommodation and care options, breaking down the steps into aged care in five clear stages: research, preparation, assessment, finding providers and managing services.
Our guides make it easy to compare, choose and connect with the preferred care choice by accessing the directory to find an aged care home, nursing home, home care, retirement living or a product/service that best suits their requirements.
How we connect
With an extensive national distribution network, including over 100 hospitals, ACAT, ACAS, social workers, councils, and community/allied health professionals, we have a distinct competitive edge. Our network ensures the Aged Care Guide is widely accessible, reaching consumers, their families and carers, allied health professionals, placement providers, financial advisors, aged care facilities, and key government agencies.
This distribution is our key point of difference, ensuring the Guide is available when and where it's needed most.
